GuideStar International's Blog

July 23, 2012

Technology, Data, and Indian Nonprofits: Enabling Philanthropy

By Keisha Taylor, communications manager at  TechSoup Global & for its GuideStar International program. This was first posted on the Techsoup.org blog

 Technology product donations, training, and nonprofit data are all part of TechSoup Global’s offering to civil society in India. Our BigTech program is run by our local partner, the NASSCOM Foundation in India. And the GuideStar India program was launched by our partner, Civil Society Information Systems (CSIS) India, through our GuideStar International program.

Nonprofits throughout India are now benefiting by getting high visibility and access to information and technology for their work.

 According to the Indian Central Statistical Office, there are 3.3 million NGOs in India. While the estimated number of operational NGOs is about one-third of that, there is little transparency on their activity.

GuideStar India is increasing the visibility of the nonprofit sector to multiple stakeholders by providing reliable information on more than 2,500 NGOs. It is also encouraging nonprofits to become better at reporting on their activities. GuideStar India is connecting the nonprofits on their site with those who need their help or want to lend support.

For example, the Surf Excel India’s Back to School Campaign reached out to needy children who go to learning centers and schools run by NGOs. Their Facebook campaign page engaged more than 800,000 fans during the campaign and sensitized them to the needs of poor children.

Their posts on Facebook also highlighted how fans could easily make a difference. The campaign gave exposure to 168 NGOs and raised 125,000 rupees in addition to in-kind donations.

GuideStar India put the Surf Excel team in touch with Child Survival India to provide essential teaching and reading materials to schoolchildren. The materials were donated by another school run by one of their Facebook fans.

Nonprofits in India are realizing that putting up their data voluntarily on GuideStar India can bring them resources and capacity-building opportunities. And donors and institutions looking for nonprofits find it convenient and efficient to access nonprofit information and connections through GuideStar India.

According to Fatima Lawrence, president of Lakkasandra Ashwini Mahila Sangha, a nonprofit featured on GuideStar India, “Opportunity knocks at your door only once, but GuideStar India knocks at your door again and again until you grab the opportunity!”

GuideStar India is also helping NGOs take advantage of the BigTech program and NASSCOM Foundation’s supportive technology activities.

Usha Pillai, chairperson of the IDEA Foundation, said, “Soon after being a part of GuideStar India, we got to attend an IT workshop conducted by NASSCOM Foundation. Our presence on the GuideStar India and a social networking site has helped us to get an industry donor looking for a small NGO. It is a phenomenal long-term value from GuideStar India to a small NGO like ours within a few months.”

Technology donations have also transformed nonprofit operations. The Hunger Project India helps those affected by hunger and victimized by social suppression in six Indian states. To help sustain their activities, they rely on accurate data monitoring and reporting.

However, data processing and collaboration were difficult because they used non-licensed and outdated software. Absence of effective antivirus applications slowed their computers, and there was limited uniformity and standardization in their infrastructure.

The Hunger Project India registered for and received a BigTech donation of Microsoft Windows 7 Professional Upgrade, Office Professional Plus 2010, and QuickHeal antivirus software.

Today, they use Microsoft Access for their data evaluation and database management. Microsoft Excel helps in preparation of their financial reports and accounting. Moreover, Quick Heal antivirus eliminated the viruses and resulted in a faster and more efficient functioning of the organization.

Bharani Sundarajan, program officer at The Hunger Project, said, “Participating in the BigTech program has had a positive outcome as it helped us maintain uniform and streamlined operations, along with being a time and energy saver. We are thrilled to be associated with it.”

Through its partners in India, TechSoup Global’s support to Indian NGOs is helping them to use and benefit from technology. Data on Indian nonprofits is also proving invaluable for visibility, transparency, and effectiveness of the sector.

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1 Comment »

  1. Guide Star really has done a lot for Lakkasandra Ashwini Mahila Sangha (LAMS), Recently we had an opportunity to attend workshop in Chennai on Accreditation. Though we existed many years back yet we need a helping hand like GSI. Pushpaji you are wonderful. You make each NGO live and taught us “NEVER SAY DIE’. Every Ngo is not looking to make money but to repay to the society thru service. So long we were not there in eBay market but today we are there because of GSI’s non stop reminders. I now honestly request Pushpaji to send us some campaigning work for products in Bangalore. Good luck GSI and hats off to all the staff..

    Comment by Fatima Lawrence — September 12, 2012 @ 09:03 | Reply


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